Dealer eProcess was a proud sponsor of the 2020 Digital Marketing Strategies Conference (DMSC) hosted by Brian Pasch Enterprises (BPE) on July 13th-15th, 2020. The hosts shared that DMSC is “designed to assist dealers with creating a market dominating marketing strategy”. This was the 11th year for DMSC. A big change for the conference which is traditionally held in Napa, California, is that this was the first year the conference was held 100% virtually. Due to Covid-19 the organizers and sponsors took their commitment to dealer education online. The DEP team participated in the conference by offering live virtual demos in a virtual exhibit hall booth, as well as team members sharing ideas in keynotes, panels, and workshops.
Team DEP covered all of the latest trends in websites, digital marketing, and digital retailing, with dealers and attendees in several sessions through the conference that could also be viewed by attendees for 30 days after the live broadcast, including:
Workshop Panel: Canadian Website and Digital Marketing Success Stories and Strategies
Hosted by Maria Espinoza and Glen Roylance with dealer guests Udo Kiewitz, Mike Blackmore, Brian Devlin, and Portia Allan.
The team at Dealer eProcess brings their winning marketing strategies to the table and also has invited their top performing dealers to talk about online marketing and sales in Canada.
Workshop: Video Marketing with OTT and Amazon Fire TV
Hosted by Tim Bowles and Gino Cipperoni
Video industry veteran Tim Bowles joins Gino Cipperoni to unveil the latest OTT video advertising strategies that are growing market share for dealers. You will also want to learn more about how Amazon is opening new ways for dealers to advertise to owners of Amazon Prime and Fire TV customers.
Has Online Marketing Targeting and Attribution Improved?
Hosted by Brian Pasch with guests: David Regn, Sam Vukas, Josh Goodin, AJ Brown, and Jeff Brown.
Online marketing strategies and technology platforms have become significantly more advanced. However, dealers are still confused how to measure the success of their online marketing campaigns. We ask industry experts about how they are advising dealers on how to measure their Return on Ad Spend (ROAS).
While our team missed visiting with our automotive community in person this year, the live portions of the sessions and networking sections was a great way to brainstorm and get virtual face-time with attendees. If you missed the live sessions or have questions on any of the DEP workshops mentioned above please feel free to reach out to any of our speakers at [email protected].